Rugged Interactive on

Dragons' Den


The Rugged Roller Coaster Ride...

As seen on Dragons' Den, Sunday 26th February 2017.

Having composed ourselves following our appearance on BBC Two’s Dragons' Den, we would like to say a HUGE thank you to everyone who watched us on the show! If you missed it; Deborah wore boxing gloves, Sarah ditched her stilettos, there were awkward high fives and we talked to a wall. Twice.

Rugged Interactive are leading the way in motivational fitness technology. We are on a mission to help everyone get fit and healthy in a fun and engaging way. Our revolutionary high-tech fitness equipment is specifically designed to motivate people, to keep both the mind and body active. 

Dragons' Den Blogs
Experience the Den from the eyes of Rugged's founder, Simon Heap.
Pre-match Report

Appreciate how Simon's feeling pre-Dragons' Den broadcast...

Behind the Scenes

Read the full story behind the Rugged Roller Coaster Ride...

Featured Products seen in the Den.
Pro-X Club


Ideal for elites, kids and wheelchair users - a versatile, yet easy to use training aid.

Traverse & HEX


An interactive climbing wall - ideal for trampoline parks and indoor adventure centres.

Compact Duo


A versatile fitness tool. The basis for serious sports training routines or physical rehabilitation.

Watch us…
on Facebook LIVE!


In keeping with our reputation for innovation and pioneering ideas, we did what we believe to be a world-first... A ‘Gogglebox’ style Facebook Live!

Relive every excruciating moment. Laugh (or grimace) as we wince and shudder at the screen as five entrepreneurs test our resolve. Every bead of sweat, every grimace, wince and hide-behind-your-hands moment can be savoured as we relive our time in the Dragons' Den.

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26 February at 20:00

Rugged Interactive was live.

The aftermath...
What did you think of Simon's pitch? Let us know.

"Congratulations from all of us at Anytime Fitness Truro!


It was amazing to watch you guys journey through the rigours of taming the dragons and convincing them to invest. Well done! Your comment about treadmills and gym equipment becoming obsolete left me wondering if we should cash it all in now and just stock your Rugged Interactive kit moving forward 😊😊


Seriously, we are pleased for you and I believe you chose a great combination in Peter and Deborah.


We wish you all the best moving forward and are proud to be associated with your great product."


Anytime Fitness Truro

"Great end to current series of @BBCDragonsDen. Interactive fitness machines with #gamification were great. Sad to see Sarah and Nick go!"


Creative designer, writer and all round digital geek

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